Current mood:	brightened
Current music:	Paris Hilton - "Screwed"
Entry tags:	long rants about nothing

you, too, can be a white child!

Okay, so, there's this really disturbing ad in USA Weekend. And at first I wasn't even sure why I was disturbed by it, besides the fact that one of the models looks kind of like a burn victim. It's one of those ads that looks like an article, and it's like, hey, even if someone's been Botoxed or had a facelift, you can still tell they're old, because their skin is splotchy and sallow, not clear and even like a young person's, and so you should buy these skin brighteners to make you look younger. Which, like, okay.

But then the accompanying graphic is two photos, each of one side of a face, placed side-by-side so that the features match up. And the left side looks like a mixed-race or Hispanic woman, maybe 20 years old, with brownish skin, dark eyebrows, long dark eyelashes, normal lips that are basically the same color as her skin. And then the right side is like...a white toddler. Slightly rounder face, eyebrows and eyelashes pale to the point of being invisible, reddish rosebud lips.

And then you notice that both eyes have been edited to be a bright, almost cobalt blue...so it's like this graphic wants to at least suggest that it is a before-and-after of the same person. So what the ad is really saying is: this product can make you into a white person.

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